As part of the integration of the Vauxhall and PSA retail networks, GO Vauxhall are set to rebrand all 10 of their dealerships under the Robins & Day name, effective 29th January 2019.
The rebrand is a step forward in strengthening the Vauxhall brand with a nationally known entity, supporting the future growth of both parts of the business.
Across the past year, GO Vauxhall and Robins & Day have been aligning their respective brands and businesses, following the appointment of James Weston (CEO) and Simon Lawrence (Group Finance & Strategy Director) of Robins & Day, to the GO Vauxhall board. Both Robins & Day and GO Vauxhall are part of PSA Retail, the retail arm of Groupe PSA globally.
James Weston stated: “The sales performance achieved by GO Vauxhall over the last year has been outstanding and the rebrand signals the next stage of our journey to further advancing our commercial results. Having all 4 marques – Vauxhall, Peugeot, Citroen and DS – under one brand allows us to better drive our business forward, whilst allowing us to confidently compete in all vehicle sectors.”
Currently Robins and Day operate a network of 34 sites nationwide and the additional 10 GO Vauxhall sites will strengthen the brands visibility within London and the South East, taking the total number of dealerships up to 44 nationally.